Gold Coast Breakfast

Marketing your Business with Facebook

presented by Social Media Simon

Friday September 10, 2010

6.45am for 7am start – 8.30am finish

With 'Social Media Managers' listed as a new job title appearing in recruitment ads, Facebook and its peers are here to stay. According to Inc Magazine, 91% of US business will use social media to promote themselves in 2010. If your company isn't embracing this medium now, your competitors will be.

There are more than 3 million Australians using Facebook. Do you have a strategy to get your business in front of this audience? Many businesses create a page on Facebook and then wonder why it’s not working for them. Simon will show you the steps you need to follow in order to make Facebook an intergral part of your marketing strategy.

Facebook is FREE. It’s easy to use and Simon Dell will show you just how to make the most of Facebook as a marketing tool for your business!

You’ll learn about:

The reasons why being on Facebook is so important
How the Newsfeed work
Facebook Groups & Facebook Fan Pages
Facebook advertising
Measuring ROI/insights
Tips on creating and developing a business page
The best ways to create a whole new contact list for your business
The message you can take to your consumers and clients
What NOT to do
How Facebook ties in with other social networks

Who is Simon Dell?

Simon has been an early adopter of social media in 2005, with the growth of MySpace and in 2006 with his first Flickr account. Since then he has developed a strong understanding of how social networks such as Facebook, Twitter, LinkedIn and YouTube work as well as how those using those networks interact and the type of content and information they're looking for. He's been asked to speak on numerous occasions about social media including for PriceWaterhouse Coopers and runs his own private training classes for businesses wanting to understand how it can be used successfully in their business.

Originally hailing from London, Simon has 12 years of experience in consumer behaviour, trade promotions and strategic marketing from his time with Lion Nathan, Heineken Australia and through his own company, TwoCents. Despite graduating with a double degree from the University of Southampton in Law and Politics, Simon spent much of his early career in alcohol, where he developed an understanding of the strength of brands and branding, marketing and consumer behaviour.

www.twocentsgroup.com.au